Create internal champions and ownership

Before the campaign planning begins it’s important to define who is owning the campaign internally.Having one person in this role from beginning to end will ensure nothing is overlooked. They’ll also be in charge of rallying other team members and community to get involved.

Next define who will own the individual elements of the campaign so there are no roadblocks when you’re ready to go. For example, who is owning social media and email? Who will be responsible for organizing the event? Who will disburse the funds at the end of the campaign?

Finally, it’s important to get your entire organization excited about the campaign! And logistically, the entire organization should have buy in on the campaign. A team of champions is much stronger than a team of one. Organize a lunch and learn that will share the plan and goal for the campaign with your colleagues. Brainstorm other ideas as a group to how you can make the campaign successful and invite people from other teams to get involved.

Now when you ask for support internally or for your colleagues to help get the word out, everyone will already be on the same page.

TIP: Make sharing easy for everything by drafting tweets and sample social posts