Setting SMART goals

Setting a goal is a big part of your campaign. Choose a goal that aligns with the impact you want to have, feels achievable, but also meets your organizational goals.

If this is your first campaign, we suggest choosing what might be considered a smaller goal such as $5,000 - $10,000. You can always raise more than your goal, which donors love seeing. Want to go bigger? Of course!

Timing is key to give yourself enough runway for outreach, while also giving donors some urgency with an upcoming deadline. We suggest 4 - 8 weeks for a campaign, with 2 - 4 weeks of prep time factored in before launch.

A great exercise for your team to review is setting SMART Goals:

Specific 

Measurable

Attainable

Realistic

Timely