Email communications and strategy

Integrating your campaign communications into your current email communications can feel tricky, but this is a great opportunity to see where you can target and segment your audiences. It’s also an opportunity to explore using different types of content, timing of outreach alongside other corporate email communications, and to empower your team to make some personal outreach.

• Target your audience: It’s the norm to hit your main donor or newsletter list with the campaign information, usually at launch and in the final hours to reach the goal. After that you may want to target segments of your audience with specific call to actions. See target audiences article for more ideas how
• Leverage your stories: As you send multiple emails, keep the content fresh by leveraging different stories tied to your campaign. You could focus on a success or impact story, a specific piece of video content, an internal milestone, etc. Or after your main appeal, include the campaign as a sub-story. See more ideas for creating content here.
• Do personal appeals: Think about how you and your team can leverage the personal appeal to your inner networks, especially around different call to actions during the campaign. A personal appeal has high conversion rates.