To avoid saturating your general audience with the same message every week of your campaign, it's important to get creative and change up your messaging. It takes a little more planning but so does a successful campaign.
First gather and create different types of stories, in different types of media, that you can share over the course of the campaign. This could be donor stories, stories of impact, client testimonials, team testimonials, photos, and videos. Each piece of content can be used in different ways. For example, pull a quote or photo from a blog post and re-share it on your social channels. Overlay it on an image and share it again. More ideas on this in the next article.
Second, think about a variety of calls to action for your followers. Here are a few different ways one could ask for donations:
- Your support is needed
- Give now to make a difference
- Make an impact right now
- Your donation can cover someone’s bus pass for an entire month (or a relevant impact related to your campaign)
You’ll also want to think about other CTAs that help you reach your campaign goals. Personal asks for people to share the campaign with 5 friends, or share a piece of content (that should have a CTA at the end). Ask people to celebrate the wins along the way, too.
Finally, you can spread out the content you share on different channels. For example, if you Tweet thank you’s on Twitter you don’t have to share those on Facebook. Save Facebook for a great image or video. Keep in mind you can share much more frequently on Twitter vs. Facebook. Think about expanding to a new channel or use this as an opportunity to explore a channel you’d like to grow. Once you choose your top channels (email, Facebook, Twitter) where else can you promote content? Instagram, YouTube, and Medium are all great places to find a new audience.
TIP: Images on Facebook get 120% more engagement
TIP: What you share on Facebook once, you can share 3x on Twitter
Comments
0 comments
Please sign in to leave a comment.