The thought of creating all kinds of new content can be overwhelming, but you can create great content in just a few hours a week. It’s key to spend less time creating and more time promoting the content. You can also take one story and break it into smaller, bite-sized pieces of content.
For example:
- Publish blog post story of a client’s success
- Share the post via newsletter
- Re-post it on Medium (or other blog/content outlet) with a different title
- Share a quote and a link on Facebook
- Create an image with a quote on it and re-share on Twitter and Instagram
- Share different quotes from the story and/or titles on same channels again
- Share story directly with any other partner organizations that may have been a part of the story
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